ProRunnerGear. com is an online and specialty store retailer of high-end running shoes, apparel, and accessories for the professional runner, competitive runners (e. g. high school, college track) and advanced recreational runners. The company aims to be the first choice for the running athlete by offering a wide variety of innovative products to meet their customers' needs. They may not be the cheapest running store, but they offer exceptional customer service and stock products that cannot be found elsewhere. They have a rapid product delivery timeframe and offer an easy and flexible return policy. Competitors include other online retailers, specialty running store, and "big box" retailers for some products.
Required:
Imagine that you are on the executive team of ProRunnerGear. com and you are beginning an organization design effort.
1. Identify five design criteria you would use to guide your choices.
2. Explain why you chose you those criteria.
3. Rank your design criteria from 5 to 1 in order of their priority.
4. Explain your rankings.