Reginald greets his regular customers by name every morning when they come in for coffee. He offers them a taste of anything special he is cooking that day. He has a database with their birthdays, and offers them free meals on their birthdays. Reginald hopes that this attention to his "regulars" will encourage them toA. internalize impulse attitudes.
B. assist him in meeting his functional needs.
C. spread positive word of mouth.
D. always include his firm in their universal set.
E. extend problem solving beyond ritual consumption.