Anna has found that both commercial and residential real estate buyers respond positively to her marketing communication message. Anna has identified that respond similarly to her marketing efforts.

The answer options to this question would be the following:

to. Mass customization consumers

b. Self-concept customers

c. Market segments

d. Geographic segments

and. Geodemographic segments

The correct answer is: c. Market segments.

Explanation:

A market segment is one that is made up of a group of consumers who are going to share a series of common needs that are going to differentiate them from other segments. In other words, they will respond in the same way or in a very similar way to the marketing actions we take. Therefore, the objective of a market segment will be to identify those segments and try to offer them a proposal adapted to their needs.

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