How can entrepreneurs avoid getting caught up in the hype surrounding their
product or service?

Entrepreneurs are the persons who start something new by taking risk. They find the gaps in the market and then make/develop the complete market in that gap. It is always more likely that their products and services get much popularity and they make huge amount of profits. They should avoid getting caught up in the hype surrounding their products and services. They can do it by continually working on their products and services, looking for the continuous improvements, always in search of meeting customer's needs in a more better and effective by. They should always remain humbled as well because the trees where fruit grows are always bowing down not standing arrogantly tall.

answer about 4-5 percent of the labor force is unemployed;