Catherine Stevens has been assigned the task of preparing a marketing plan for her company for their next year's business activities. She knows that she should begin her plan by examining the variables that she has some control over. These controllable variables would include price, product, channels-of-distribution, and:

Promotion.

Explanation:

Promotion is defined as the various activities that are carried out in bringing information about a product to the consumer. Various means are used to promote a product including advertisement via radio, television, internet, or newspapers. Referral is also used to promote products, and word of mouth.

Promotion is one of the four Ps of the marketing mix.

Marketing mix used is unique to a particular bcustomer type, for example the internet is a better channel to promote products to college students than newspapers.

Marketing mix is made up of price, product, place, and promotion.

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