A company may choose to launch the same advertising campaign globally. This particular campaign may be launched with identical pictures and messages but in different languages. Advertisers might try to bridge the cultural gap by appealing to .

Advertisers might try to bridge the cultural gap by appealing to the Target market

Explanation:

Advertising the same campaign globally but in different local languages is to stick to the values, culture and lifestyle of the local countries. Each region has its own culture specifics. It is significant that the advertisement is understandable for the target audience which is the main motive of the campaign.

By utilizing the local languages and culture in marketing can reduce the cultural gap with the target market to sell the product. It is necessary to adopt to localisation in campaigns to create a successful market campaign.

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