The Burn Right company sells outdoor grills and fireplaces. It decided to focus its marketing on the single market segment of tailgaters. This allowed Burn Right to dive in deep and analyze the wants and needs of tailgaters. They discovered tailgaters’ ideal product features included quick startup, consistent heat, indication when fuel is low, a cool-to-touch handle, and easy portability. This marketing segmentation strategy Burn Right took is known as a:

A.) multisegment strategy
B.) diffused strategy
C.) concertration strategy

Reynolds corp. factors $400,000 of accounts receivable with mateer finance corporation on a without recourse basis on july 1, 2015. the receivables records are transferred to mateer finance, which will receive the collections. mateer finance assesses a finance charge of 1 ½ percent of the amount of accounts receivable and retains an amount equal to 4% of accounts receivable to cover sales discounts, returns, and allowances. the transaction is to be recorded as a sale.required: a. prepare the journal entry on july 1, 2015, for reynolds corp. to record the sale of receivables without recourse.b. prepare the journal entry on july 1, 2015, for mateer finance corporation to record the purchase of receivables without recourse— think through this.c. explain the difference between sale of receivables with recourse as oppose to without recourse.