Televisa, a Mexican media company, became the world's most prolific producer of Spanish-language soap operas owing to its expertise in Spanish culture and linguistics. Which of the following strategies did Televisa employ to defend against global giants?

a. Use acquisition and rapid-growth strategies to better defend against expansion-minded internationals.
b. Transfer company expertise to cross-border markets and initiate actions to contend on an international level.
c. Take advantage of aspects of the local workforce with which large international companies may be unfamiliar.
d. Utilize keen understanding of local customer needs and preferences to create customized products or services.
e. Develop business models that exploit shortcomings in local distribution networks or infrastructure.

Letter c is correct. Take advantage of aspects of the local workforce with which large international companies may be unfamiliar.

Explanation:

The strategy used by the Mexican media company Televisa to defend itself against global giants was precisely its experience in Spanish culture and linguistics. Therefore, it is correct to say that Televisa takes advantage of aspects of the local workforce that large international companies may not be familiar with. In other words, the company has in its favor the experience with Mexican cultural aspects and values, which are a great internal and external force for the company, while for international companies this issue is already more challenging, since they do not have the same cultural vision from a local company.

b is the correct answer

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