Business, 17.03.2020 22:02 jameslinimk

Refer to Scenario 9.1. On the website, Sampson encourages users to ask questions and provide their input. He also provides contact information for his firm if users would like it to represent them. Sampson actively monitors the site so he can immediately answer questions or comments that Internet users pose. He wants users to feel comfortable expressing their needs directly. This involves which characteristic of digital marketing?

a. addressability
b. interactivity
c. accessibility
d. control
e. connectivity

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Refer to Scenario 9.1. On the website, Sampson encourages users to ask questions and provide their i...

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