Melissa, a salesperson for a cosmetics company, is selling the company's new range of anti-acne products. While selling to prospective customers, she explains how one of her previous customers was hesitant to buy the product initially but was very happy with the results when she finally gave the product a try. In this scenario, Melissa is using the of earning commitment. A) summary commitment techniqueB) probing commitment techniqueC) success story commitment techniqueD) balance commitment techniqueE) alternative commitment technique

Success story commitment technique

C

Explanation:

As a sales person, the primary reason for setting to work is to drive an increase in the sales made by the employer. Hence, sales persons are the ones directly involved and immersed in getting the company shore up its revenue through sales.

To achieve an increment in the sales made by a company, there are several techniques employed by the sales person in order to boost the sales of the products. One of such techniques is referred to as success story commitment technique.

How does this work?

A sales person seeking to apply the approach to a customer purchasing the goods brings out a story about how a person or customer that previously made a purchase had a problem that looks like the problem the present potential buyer is having. The convincing works by telling the potential buyer that the former buyer used the product to solve the problem or issue the present buyer is having and how it worked for him/her. The potential buyer may be convinced by this approach to then purchase the goods

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