1. Why is it important for a restaurant to identify a specific target market?

2. How has the Internet made restaurant marketing cheaper and more convenient?

3. Why are specials and promotions such effective marketing tools in today's economy?

4. Explain the difference between primary market research and secondary market research.

5. Explain why a public relations campaign is necessary.

1. Why is it important for a restaurant to identify a specific target market?

Restaurants operate on a monopolistically competitive market, that means that a lot suppliers offer differentiated products to a lot of consumers. Therefore, it is important to identify your target market in order to know who you are going to cater in your menus, and marketing activities.

2. How has the Internet made restaurant marketing cheaper and more convenient?

Before restaurants used to print fliers and advertise on newspapers or other mass media outlets which is really expensive. Now with the internet, marketing activities (e.g. emails) are much cheaper and faster to carry out.

3. Why are specials and promotions such effective marketing tools in today's economy?

 Competition has increased a lot in the past in every single industry, including restaurants, since people worry more about how they spend there money and more information is available about the different prices of restaurant menus.

4. Explain the difference between primary market research and secondary market research.

 Primary market data is information a company obtains by itself through some type of research study, e.g. surveys, focus groups, etc. While secondary data is information obtained by other sources, e.g. census, world atlas, etc.

5. Explain why a public relations campaign is necessary.

Public relations campaigns are necessary in order to keep a positive and high reputation, so that the restaurant gets positive press. Bad things go viral instantly now, and it is really hard to deal with them.