Business, 20.03.2020 02:54 yradf57441

Consider the following situation: As a manager of a life insurance company, you could employ two types of marketing strategies. (i) In the FIRST strategy, you directly contact consumers by direct mail and explain the benefits of your life insurance plan. Consumers will have to send you monthly payments directly. (ii) You have a SECOND marketing strategy, wherein you directly persuade human resource departments of small companies to offer your life insurance plan to their employees. The insurance premiums will be deducted from the paychecks of the employees directly. Based on your knowledge of Prospect Theory which of the two strategies do you think will be more successful in gaining participation

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Consider the following situation: As a manager of a life insurance company, you could employ two typ...

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