What is the business strategy that lets a company shorten the order process and add value with reduced costs or a more responsive and efficient service, and occurs when a business sells directly to the customer online? Disintermediation Intermediaries Cybermediation None of the above

Disintermediation

Explanation:

-Disintermediation is when the intermediaries between the producers and consumers are eliminated from the supply chain and the organization has a direct relationship with the customer.

-Intermediaries are people that act as mediators between two or more parties in the supply chain.

-Cybermediation is when a company offers mediation services over the internet.

According to this, the answer is that the business strategy that lets a company shorten the order process and add value with reduced costs or a more responsive and efficient service, and occurs when a business sells directly to the customer online is disintermediation as the mediators are eliminated and the company has a direct contact with its customers.

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