There are three categories in the consumer's problem-solving behavior: routinized response behavior, limited problem solving, and extended problem solving.

You are at the grocery store and realize you need to buy cheese for your mom's famous black-bean lasagna recipe. You typically purchase Kraft cheddar cheese, but you're wondering if you should buy the generic brand because it is a few dollars cheaper. If you use limited problem solving, which of the following actions would you take?