Intel corporation created the Intel Inside campaign to make consumers aware that an important component of any computer is the quality of the microprocessor (computer chip) that makes the machine work. They negotiated with computer manufacturers to include a sticker on the outside of the computer - regardless of the brand - showing that there was an Intel chip inside. This is a classic example of
a. Cannibalization
b. Co-branding
c. Thinking outside of the box.
d. Licensing.
e. Joint venture branding

b. Co-branding

Explanation:

Co-branding, in marketing, is a strategy whereby two or more brand names of different companies are used on a particular product or service as a form of brand partnership in promoting a product.

This strategic alliance formed by brand partnership has several benefits which include but not limited to securing and retaining customers, improving image of the product, gaining trust of customers, increase in sales income etc.  

The case of Intel Corporation as stated in the question above, can be said to be a classic example of co-branding.

both are integral parts of a corporate balance sheet. the cash flow statement, or statement of cash flows, measures the sources of a company's cash and its uses of cash over a specific time period. the income statement measures a company's financial performance, such as revenues, expenses, profits or losses over a specific time period (in fact, it's sometimes called a statement of financial performance).

a cash flow statement shows exactly how much money a company has received and how much it has spent, traditionally over a period of one month. it captures the current operating results and changes on the balance sheet, such as increases or decreases in accounts receivable or accounts payable, and does not include noncash accounting items such as depreciation and amortization. the cash flow generally comes from revenue received as a result of business activity, but it may be augmented by funds available as a result of credit. a cash flow statement is used to determine the short-term viability and liquidity of a company, specifically how well it is positioned to pay its bills and vendors.

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