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Business, 24.03.2020 00:05 Marcus2935

Fuji film sponsored a beach volleyball tournament in February in Laguna Beach, CA. They paid over $300,000 to be the official sponsor of the tournament and were extremely upset when Kodak, who was not an official sponsor, showed up right outside the venue and began marketing Kodak products. What made it even worse was that Kodak used unconventional marketing techniques that really caught people's attention. A group of Kodak employees painted their entire bodies yellow and wore Kodak shorts. Then, they offered people Kodak digital cameras and told them they could win a free Kodak camera if they took the goofiest picture. Kodak was using which two marketing techniques?

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Fuji film sponsored a beach volleyball tournament in February in Laguna Beach, CA. They paid over $3...
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