Business, 24.03.2020 01:13 rlafferty5604

Diesel is a company that manufactures and distributes very expensive, high-quality jeans. In the Unites States, there are 10 million people who could potentially purchase their jeans. Of those, 8.7 million are aware of the Diesel brand and 7.2 million know that types of products they distribute. Approximately 6.2 million like the brand, 5.0 million of which believe that they will make a Diesel jeans purchase within the next few months. Currently, 4.6 million already own a pair of Diesel jeans. Given these figures, what promotional objective should Diesel set?

a. Increase the number who intend to purchase Diesel jeans.
b. Increase the number who own a pair of Diesel jeans.

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Diesel is a company that manufactures and distributes very expensive, high-quality jeans. In the Uni...

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