What amount of bad debts expense did Hewlett-Packard report each year 2013 through 2015 (ignore increase in allowance from acquisitions)? How does bad debts expense compare with the amounts of its accounts receivable actually written off? (Identify the amounts, and explain.)

Which of the following correctly identifies the motivation of firms using a market segmentation strategy? firms can avoid the government's anti-trust laws by selecting a small slice of a larger market. this strategy enables a firm to identify common traits in different consumer groups. with limited resources, firms can better satisfy the wants and needs of a smaller target market. government regulations require firms to maintain accurate records to show that the firm has not discriminated against a market segment.