Consider the following scenario: Base bid: $5.00 Max bid: $15.00 If you are willing to pay 2x for a user who visited your site in the past 4 hours, 0.75x for a user on msn, and 1.5x for a user in Chicago, how much are you willing to pay for a user fitting all three criteria?

Mordica company identifies three activities in its manufacturing process: machine setups, machining, and inspections. estimated annual overhead cost for each activity is $156,960, $382,800, and $84,640, respectively. the cost driver for each activity and the expected annual usage are number of setups 2,180, machine hours 25,520, and number of inspections 1,840. compute the overhead rate for each activity. machine setups $ per setup machining $ per machine hour inspections $ per inspection