The underlying principle for using more emotional appeals in business-to-business advertising is that emotions can be a part of every type of decision, even in the business-to-business environment. Group of answer choices True False

The statement is: True.

Explanation:

In any type of industry, including emotional appeals to advertising will generate an impact on the audience because even if dealing directly with businesses, the decisions of purchasing certain goods or acquiring services will be driven by people. Then, a business should identify the emotional factors that could attract a firm based on the entity's corporate culture to engage them in the purchase.  

The marketing department has the task and duty of spotting those details that could ignite another institution's emotions over its production.

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