After being influenced by frequent advertisements, Jeremy buys a new cell phone. However, he discovers that the new cell phone does not offer the features he expected. This scenario illustrates that of the purchase is less than Jeremy’s expectations.

OPTIONS:

A) perceived value B) an evoked set C) a consumer set D) actual value

D) actual value

Explanation:

From the scenario illustrated in the question above, we can say that the actual value that the frequent advertisements have portrayed about the phone turned out to be below the expectation of Jeremy. Jeremy must have been wrongly misinformed of mislead by the frequent advertisements that painted the picture of a phone having features that suits the taste of Jeremy. But, after making a purchase with the influence of the advertisements, features he expected were absent. Meaning, what he got was quite different from what he was expecting.

The scenario illustrates that the actual value of the purchase is less than Jeremy’s expectation.