An article published in a national newspaper states that a new drug manufactured by a well-known company to treat lung cancer is not as effective as the company claims it to be. The article also describes how the drug has been linked to several deaths and cases of serious side effects. This is an example of .

The correct answer is: negative publicity.

Explanation:

Negative publicity refers to all type of information that is spread through different mediums of communication and affects an individual or organization reputation. This information is based on findings regarding those parties that most of the time is supported by facts. Negative publicity is one of the major causes of big corporate losses and even bankruptcies.

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