Location Score
Factor Weight A B C
(100 points each)
Convenience 0.15 84 76 80
Parking facilities 0.20 82 78 96
Display area 0.18 90 96 96
Shopper traffic 0.27 84 89 96
Operating costs 0.10 92 93 87
Neighborhood 0.10 80 88 85

1.00

a. Using the above factor ratings, calculate the composite score for each location.
b. Determine which location alternative (A, B, or C) should be chosen on the basis of maximum composite score.

Many potential buyers value high-quality used cars at the full-information market price of € p1 and lemons at € p2. a limited number of potential sellers value high-quality cars at € v1 ≤ p1 and lemons at € v2 ≤ p2. everyone is risk neutral. the share of lemons among all the used cars that might be potentially sold is € θ . suppose that the buyers incur a transaction cost of $200 to purchase a car. this transaction cost is the value of their time to find a car. what is the equilibrium? is it possible that no cars are sold