Hilton Hotels wishes to conduct a study on the determinants of brand loyalty among Hilton Hotel customers. The Hilton organization estimates that 10% of its 2, 600,000 Hilton Honors club members are loyal to the Hilton brand wherever they travel. However, the remaining members may choose other hotel brands at times. The organization wants to understand how to increase loyalty among the other 90% of club members. In the Hilton example, the population for the study is .

the population for the study is the Hilton Honors Club members.

Explanation:

To gather facts on factors about increasing loyalty, Hilton will have to carry out a survey that will be sent to all of its Hilton Honors club members because these members are the ones who are already loyal to the Hilton brand whenever they travel and can be easily assesible. From Thier valid reports, Hilton will understand how best to increase loyalty from its other remaining 90% visitors.

reducing the scale of the market for a new product.