Business, 26.03.2020 21:59 Aliyahh5988

Best Western International, Inc., a national hotel chain, paid couples to record themselves with a cell phone camera while they spent seven days on vacation. From this video, researchers for Best Western found that women usually decided when to pull off the road and where to stay. They also discovered that in a hotel room's "natural use environment," men were more likely to order room service. The observational approach Best Western used is called research.

1- experiential

2- secondary

3- neuromarketing

4- questionnaire

5- ethnographic

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