Which one of the following statements is correct? Multiple Choice The unexpected return is always negative. The expected return minus the unexpected return is equal to the total return. Over time, the average return is equal to the unexpected return. The expected return includes the surprise portion of news announcements. Over time, the average unexpected return will be zero.

Burberry is pursuing a focused differentiation strategy aimed at high-end luxury customers. however, the company is also employing a segmentation strategy to separate customers within that focus. the strategy offers items at an entry-level price point for customers who desire to be like celebrities such as sarah jessica parker as well as couture items for those richest and celebrity customers. what strategy is burberry pursuing?