The owner of a Greek restaurant has accepted a run-of-paper (ROP) advertising rate. This means that the retail advertiser: Multiple Choice may find its ad anywhere in the newspaper, wherever space permits. will not require the newspaper to rerun its ad if production quality is less than desirable. can ensure a choice position in the newspaper by paying the higher ROP rate. is testing the pull rate of two identical size ads with different content for the same product. will be penalized if it decides to pull its ad before the closing date.