Which sentence identifies the concept of perishability? Tourism is a service-oriented field in the goods-service continuum. Four major characteristics affect the service industry in general. Firstly, services can only be experienced, unlike goods, which can be felt, seen, or touched. In services, what appeals to one person may not appeal to the other. Therefore, extensive research and feedback is needed to understand choices made by customers. Efforts should be made to substantiate the lack of visual appeal. Brochures depicting images of famous places can be provided to attract customers. Secondly, inconsistency in services, such as bad word-of-mouth about employees or tour guides, can hamper a tourism business. Thirdly, storage of services is not possible, as services are consumed when offered to a customer. For example, an air conditioner unsold in winter can be stored and sold in the summer, but if flight seats during off-season are not sold, the inherent value vanishes. Such a loss is duly accountable in the service industry. Fourthly, service and a customer are inseparable because service can be offered only when the customer is present. Goods, like television, stay with a customer only after purchase, but tourists cannot take the cruise home with them after signing up for a tour.