Color Cosmetics, whose target market comprises only female customers, has now introduced a new range of products for the male population. It came up with new strategies and advertisements to reach the new target market. It did so to maintain a competitive advantage in the industry. Which strategy did the company apply to compete more effectively?

Organizational change

Explanation:

An organizational change refers to a change in the previously implemented strategies, plans, procedures, up gradation to a new technology, creation of new products and services or change in the structure.

In the given case, Color Cosmetics products were earlier only targeted at a gender i.e a marketing segment. Later on, the company decided to diversify and enter male segment too by coming up with new products targeted at the segment.

This represents a case for organizational change since the company has drastically changed it's previously implemented strategy and added an altogether new segment and new products.

ok this has nothing to do with business