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Business, 30.03.2020 21:42 paper

Firm resources such as intellectual property and brand equity are important to a firm because: A. Having such resources allows for a firm to achieve competitive parity. B. They are tangible and have a high degree of resource mobility. C. Once created, maintaining such resources takes little managerial effort. D. They are intangible, costly to imitate and can lead to sustained competitive advantage(s).

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