Target's brand promise "Expect More. Pay Less" and appeal to higher-income, fashion-conscious discount shoppers illustrates the strategy. a. cost leadership b. differentiation c. focused differentiation d. integrated cost leadership/differentiation

The correct option is D. integrated cost leadership/differentiation

Explanation:

Integrated cost leadership/differentiation is a business level strategy where differentiated products are offered in market at low cost.

Differentiated product signifies the unique characteristics the customer values and cost leadership signifies that the product is offered at the lower-cost, i.e., at a margin just above average costs.  

It is useful in gaining wide customer base especially in a global frontier.

D. integrated cost leadership/differentiation

Explanation:

Integrated cost leadership/differentiation is a situation where differentiated products are sold in markets ar low cost. It allows for companies to integrate both cost leadership approach and cost differentiation approach to products. Products under this form of strategy creates a combination of products that are less distinctive than differentiators and cost are not as low as the cost leader bringing forth the advantage from both. Organizations using this methods usually adapt more quickly and learn fresh techniques and technology. In this case, the expect more, pay less idea illustrates a integrated cost/leadership differentiation.

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