Bethnik Blu, a high-quality paints manufacturer, markets its paints as eco-friendly products that contain no traces of harmful petrochemical byproducts. In this scenario, Bethnik Blu is implementing in order to sell its products.

Green-washing

Explanation:    

 The green-washing is one of the process in which the company or any organization are misguiding  the data or information about their products and the services that they are more environment friendly.

 The green washing concept also creating the false belief in which they deceptive the claim that the company are providing the various types of technology and products which are beneficial for the environment.  

According to the given question, the Bethnik Blue is one of the high quality manufacturer company that implementing the green washing concept for selling their products and the services in the market.    

 Therefore, Green washing is the correct answer.

answer; intensive use of a sales force and is relatively costly;

i guess you could put raise the economic balance