Suppose you were evaluating preferred attributes in an automobile. You are to distribute 100 points in terms of how important each attribute is to you, as follows: styling handling horsepower towing capability economy 100% TOTAL This scale illustrates which kind of technique

Constant Sum scale.

Explanation:

Constant sum scale: It is a scaling technique used in market research for the survey, where participants are required to allocate a constant sum of points or any other units among different attributes provided for the question asked. It helps in evaluating the preference of attributes by the respondent. Allocation of points or units are based on certain criteria or rules. All the allocated points are added up to get the Total constant sum.

In the given case, attributes are styling, handling, horsepower, towing capability and economy to evaluate the preference of public, so in the market research respondent has to distribute 100 points to different attribute, therefore, the company is using Constant sum scale technique.

whole quiz

1. the sum of all activities involved in getting high-quality products into the marketplace

2.operations

3. the principle of looking at the supply chain as a whole in order to improve the overall flow through the system.

4. produced; performed

5. activities producing tangible products, such as radios, newspapers, buses, and textbooks.

6. activities producing intangible and tangible products, such as entertainment, transportation, and education.

7.   customer focus

8. analyzing a competitor's products to identify desirable improvements

9. the systematic direction and control of the processes that transform resources into finished projects that create value for and provide benefits to consumers.

10. operation management.

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