Business, 31.03.2020 03:01 maukjackie1974

The NGO decided to give out brochures to the villagers about how they can protect themselves from water borne diseases. Since the NGO team was not sure about the literacy rate of the villagers, they decided to do a test run. They selected representatives, gave out a draft of the brochure, and asked the villagers to interpret the message in it. What qualitative research technique did the NGO adapt and how does it help?

A. Focus groups; to identify the range of attitude of the audience
B. Copy testing; to understand the education level of the audience
C. Interviews; to give the NGO exposure to the thought about their messages
D. Content analysis; to measure the amount and nature of media coverage

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