Identifying and assessing a company’s resource strengths and weaknesses and its external opportunities and threats is called: Select one: a. Asset/Liability analysis b. Strategic resource assessment c. SWOT analysis d. Company resource mapping

The correct answer is letter "C":  SWOT analysis.

Explanation:

The SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is a study that aims to identify the internal and external components that can drive a company to success or failure. Internal components are represented by the strengths and weaknesses of the firm while the external factors are represented by opportunities and threats.

Identifying such company factors allows entities of taking action on time and taking advantage of the chances the market can provide. Usually, these factors are recognized during the project planning stage of the enterprise.

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