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Business, 31.03.2020 20:02 nattalliiee67

Liz Zackery just launched a firm in the sporting goods industry. On the day the company was launched, Liz issued a press release, indicating that the vice president of New Balance, a highly respected athletic shoe and sports apparel company, had agreed to serve on her board of directors. Liz knows that such a high quality appointment will send an important message to her
potential clientele. This phenomenon is referred to as .
signaling

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