Data that are inaccurate, incomplete, or inconsistent create serious operational and financial problems for businesses because they create inaccuracies in product pricing, customer accounts, and inventory data, and lead to inaccurate decisions about the actions that should be taken by the firm. Which of the following is not a step a firm might take to make sure they have a high level of data quality?a. A firm would not use in-memory computing to make sure they have a high level of data quality. In-memory computing is technology for the very rapid analysis and processing of large quantities of data by storing the data in the computer's main memory rather than in secondary storage.

b. A firm should use enterprise-wide data standards to make sure they have a high level of data quality.

c. A firm should use databases designed to minimize inconsistent and redundant data to make sure they have a high level of data quality.

d. A firm should use data cleansing software to make sure they have a high level of data quality.