8. you are the leader of a marketing strategy for a new brand of high-end sunglasses. currently, you are in the control process of your marketing plan. what step would you avoid during this time?

The step you should highly avoid is risking the product. Surely you're going to have complacency that you have your product in the market but you should never pay your whole budget.
Not only you'll be bankrupt but your product might not be successful in the vend. You should work your way up step-by-step.

The business cycle is the periodic but irregular up-and-down movement in economic activity, measured by fluctuations in real gross domestic product (gdp) and other macroeconomic variables. a business cycle is typically characterized by four phases—recession, recovery, growth, and decline—that repeat themselves over time. economists note, however, that complete business cycles vary in length. the duration of business cycles can be anywhere from about two to twelve years, with most cycles averaging six years in length. some business analysts use the business cycle model and terminology to study and explain fluctuations in business inventory and other individual elements of corporate operations. but the term "business cycle" is still primarily associated with larger (industry-wide, regional, national, or even international) business trends.