The ad for legal services that Marla saw indicated the lawyers would receive no money unless their client did. To Marla, this statement indicated the legal firm offering this service was using:

The correct answer is letter "E": Contingency pricing.

Explanation:

Contingency pricing is a method of setting a price for a good or service based on the satisfaction of the consumer. Only after the good or service was consumed the contingency price can be determined. It is mostly used to price civil litigation fees. Contingency pricing is usually a percentage of a base amount that changes according to the case.

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