Business, 04.04.2020 03:35 yoda78

Marta's company treats the world, including the home market in Spain, as one market. Market segmentation decisions no longer focus on national borders. Instead, market segments are defined by income levels, usage patterns, and other factors that span countries and regions. Which of the following stages best characterizes the stage of international marketing involvement for Marta's company?
A) infrequent foreign marketingB) test marketingC) no direct foreign marketingD) global marketing

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Marta's company treats the world, including the home market in Spain, as one market. Market segmenta...

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