15. A market decline of 23% on a day when there is no significant macroeconomic event consistent with the EMH because . a. would be, it was a clear response to macroeconomic news b. would be, it was not a clear response to macroeconomic news c. would not be, it was a clear response to macroeconomic news d. would not be, it was not a clear response to macroeconomic news e. None of these are correct.

In the 1970s, kmart used blue light specials to encourage customers to flock to a particular department having a temporary sale. a spinning blue light activated for approximately 30 seconds, and then an in-store announcement informed shoppers of the special savings in the specific department. over time, loyal kmart shoppers learned to flock to the department with the spinning blue light before any announcement of special savings occurred. if kmart was employing classical conditioning techniques, what role did the spinning blue light play?