Bad news messages should be delivered using . the direct strategy the indirect strategy a mixture of the direct and indirect strategies the direct or indirect strategy

The direct or indirect strategy

Explanation:

When delivering a bad message there are usually five things that have to be put into consideration. They include:

- How to get the bad message to the person concerned.

- How the individual/audience will receive the message.

- Maintaining a good relationship with the receiver of the bad news.

- Maintaining a good reputation for the company.

- Avoiding any future retaliation.

(I) The Direct Approach

When using the direct approach to deliver a bad message, the message must be delivered in clear and concise statements, stating reasons why it happened and ending it in a positive note by offering solutions to the problem.

(II) The Indirect Approach

In the indirect approach it is necessary for the individual delivering the bad message to create some form of common ground with the receiver of the message to ease the tension. Then the message is delivered in clear statements. It is better to start with the positive part of the message before moving into the negative part. The message should be concluded on a positive note to avoid future retaliation.

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