Which woman has the most valuable CLV?
Shirley: purchased $400 in December and spent nothing else the rest of the year for a total of $400.
Marcia: spent between $10 and $65 each month from December to November for a total of $355.

Marcia

Explanation:

Marcia has the most valuable CLV (Customer life time value) as she continuously spents her money on the business.

Using the formula

CLV = Average value of customer purchase X Number of times the customer will buy each Year X Average length of the customer relationship (in years).

Marcia's CLV= $10 X 1 X 1 =$10

Shirley's CLV= $400 X 0 X 1=$1

Remember, the Customer life time value is a measure of a customer's worth to a business in terms of how much money they will spend on products during their life time.

colorswithkids_(# of how many kids are in the class)

explanation: