In case of emergence of a disruptive technology, established companies should: a. reduce costs on research and development activities. b. acquire newly emerging companies that are pioneering potentially disruptive technologies. c. avoid commercializing new technologies. d. avoid investing in newly emerging technologies that may ultimately become disruptive technologies. e. ask customers "Are you interested in this new technology?"

The correct answer is letter "B": acquire newly emerging companies that are pioneering potentially disruptive technologies.

Explanation:

Disruption is the process whereby new technology or new product types invalidate their predecessors thus creating new businesses. The idea of disruption comes from the term creative destruction. Examples of disruptive technologies are the television, the development of computers and the turn of cell phones into smartphones.

In front of the rise of disruptive technology, it is convenient for large entities affected by the technology to acquire the newly emerging, disruptive companies in an attempt to keep their businesses up and running otherwise they are at risk of being replaced.

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