Nicole owns a small organic spice company called RaisaSpice and was looking for a new product to add to her company's line. A friend suggested combining spices from India with tea. In the stage of the new-product process, the spice and tea mixtures were distributed to grocery stores in Portland and Seattle to see if they sold well.

Market Testing Stage

Explanation:

This was a new venture for Nicole. She wanted to try something new for the first time as compared to the normal business routine she had. So, she took the advice of her friend and combined spices after which, she distributed a first batch to grocery stores in Portland Seattle. She did this to test her product, to see how well customers would take this innovation. The feedback gained from the grocery stores she supplied to will be a determinant if she should continue mass production or not. That point is what we call Market testing stage.

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