Hector Ramirez has decided he needs a new car so that he has reliable transportation to work. He is getting recommendations from his friends as to what might be a good car to purchase. He is also looking at the Consumer Reports magazine to determine what they recommend as a safe, low maintenance car, and he has searched some websites on the internet as well. What step in the purchasing process is Hector carrying out?

Gathering Information

Explanation:

A crucial  aspect before purchasing can be carried out is to Gather information where an individual  tries to get information about his or her target good or service by  using  different sources and tools to get more ideas which would suit his or her preferences. The information gathered  will be useful in helping one establish his choice  in terms of quality, safety, price before setting out to purchase such items since  most products come in wide range of varieties.

Without getting relevant information, one could run a loss for his or her money because he or she may buy or purchase items that do not suit his or her standards.

Hector Ramirez getting recommendations from his friends,  looking at the Consumer Reports magazine and internet  to determine the best recommendation that suits his taste in a car is Gathering Information, a step in the Purchasing Process.