Kay and Jenny's, a restaurant, implements a new system that identifies and gathers information about its regular customers. It rewards these customers by giving them gift coupons and cash prizes. This is most likely an example of .

Customer relationship management (CRM)

Explanation:

Customer relationship management can be defined as a set of technologies, strategies and practices related to a business, whose main objective is to focus on the relationship with the customer.

The information age has revolutionized the way companies relate to their customers, nowadays digital media and new technologies have enabled greater interactions between company and customer, which created a need for companies to also seek corporate strategies and technologies that would bring relevant benefits for business success. Some of the CRM platforms enable companies to gather information from customers in order to manage sales opportunities and leads, in addition to organizing accounts and contacts in an accessible way and optimizing and accelerating the sales process.

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