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Business, 08.04.2020 03:14 caitlinsanders

How did Old Spice use classical conditioning in its original 2010 "Smell Like a Man, Man" campaign to influence consumers’ attitudes? Identify the conditioned stimulus, unconditioned stimulus, and conditioned response in this situation. (6 pts) Apply the typical advantages associated with new media to explain the success of the response campaign. (7 pts) Explain consumer attitude change towards Old Spice as a result of this campaign using the Elaboration Likelihood Model. (7 pts)

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