Melon Lawn Co. advertises its new XJ200 lawn mower. Salespersons describing the XJ200 on behalf of Melon Lawn describe it as a "fabulous new mower" that will "take landscaping by storm." Melon Lawn's salespersons are engaging in:
puffery.

Puffery

Explanation:

PUFFERY can be defined as the way of using exceptional words to describe things in which such things described are exaggerated or false praise for the purpose of attracting buyers to that particular product or service.

Although PUFFERY are commonly been used in advertising or to promote sales which is why PUFFERY is often not taken serious due to the fact that it is subjective.

In order word PUFFERY can said to means the way of using false praise to praise something in which such things or item are just be exaggerated just as in the case of

Melon Lawn who describe XJ200 as a "fabulous new mower" that will "take landscaping by storm in order to attract customers to the products.

in terms of experimental research, mcdonald’s charging different prices in the two cities relates to