Andrew purchased a number of books from Amazon, and he learned to trust the recommendations made to him. More than once he was pleasantly surprised at the books and authors he discovered this way. In this case, Amazon was creating value for Andrew through

personalized offerings

Explanation:

Based on the scenario being described it can be said that in this way Amazon was creating value for Andrew through personalized offerings. This term refers to offering products that are tailor picked to fit the needs and wants of the specific customer to whom the product is being offered. Such as the recommendations being made to Andrew which have been chosen to fit the specific likes that Andrew has.

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